Naming

Rules

• Parent brand first. Always Helm, then the function.
• One-word function names. Cues, DJ, Clock, Protocol.
• No filler. No Pro, Suite, Studio, Manager, System.
• Lowercase slugs for code. helm-dj, helm-sdk.
• Title Case for marketing. Helm DJ.
• All-caps slash lockup for industrial surfaces. HELM / DJ.

Family map

Name	Role
Helm	Parent brand + SDK spine
Helm Cues	Cueing & sync app
Helm DJ	DJ automation runtime
Helm Clock	LTC/MTC hardware box
Helm Protocol	Wire format for all three
helm-sdk	Public SDK (third-party)