Brand
The visual and verbal system for Helm — platform and products. These pages are derived from the Helm Brand Guidelines v1.0 (2026-04-17) and kept in sync with the canonical asset pack in /brand/.
Foundation
Section titled “Foundation”Mission. Give live-performance operators — DJs, show callers, FOH engineers — one reliable spine for cueing, timing, and playback, so the show runs on rails even when the hardware doesn’t.
Positioning. Helm is the control surface that sits between the DJ booth, the show floor, and the clock. One brand across software and hardware — cues, performance, and timecode — built on a single protocol.
What we make
Section titled “What we make”| Product | Role |
|---|---|
| Helm Cues | The show surface. Cues, sync, playback — everything that fires on a count. |
| Helm DJ | The deck bridge. ProDJ Link live, mapped to cues and external targets. |
| Helm Clock | The timing fabric. LTC/MTC in, LTC/MTC out, audio routing, house sync. |
| Helm Protocol | The wire format that makes all three behave as one system. |
This section
Section titled “This section”- Personality & voice — how Helm shows up, and how it sounds.
- Naming — product architecture and naming rules.
- Logo — wordmark, variants, product lockups, sizing, misuse.
- Colors — core palette, semantic states, pairings, accessibility.
- Typography — typefaces, scale, rules.
- Iconography — drawing rules and the reference set.
- UI theming — brand surfaces vs. operator surfaces.
- Assets — file naming, downloads, where canonical files live.